What an affordable method to keep in contact with your customer's, this method is such an overlooked or unknown system of improving your company's sales.
Half way there
You're already connected to the converted as they most probably signed up to your newsletter list, previously bought a product from you or even just enquired, with some basic info such as an email address you can send targeted, interesting and relevant email newsletters to your customers inbox.
General construction of a newsletter
First rule is to have a great subject title that will catch their eye and lead them to open the email, once you've accomplished this you now have to dazzle them with great headlines, a few relevant pictures and then most importantly exclusive money off deals for the product that they're interested in, make it exclusive by a week or so, let them be the first to get the money off bargain, let them know only a few are remaining - push them into buying that product there and then.
Don't just sell add some free info, tip and advice or write a small paragraph on how your company is doing, thank your customer's for their continual support and custom.
Targeted customers
Intelligent email marketing can also be broken into sub categories, maybe based on the region they live, the type of product they had previously purchased, this can be more successful than a general email newsletter to everyone.
Email marketing split testing
Try different email techniques to determine which was opened more, brought in more click through rates and obviously which brought in more purchases. Send them out mid week then test, next time send out in the weekend, then test. Don't ever stop testing - it will pay off and you'll begin to build slick email marketing campaigns every time.
Hope this gives you a quick insight into the powers of email marketing.
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