When researching for keywords relevant to your business don't exclude long key phrases, search engines love key phrases and if you got them in your text or other areas then you'll be placed very highly in the search engine positioning.
When you write your copy on the website add keywords and key phrases but you must remember you're selling the product so write some attractive descriptive text, talk as if you're selling the product to a person in the shop, eg. "imagine wearing that hat on a glorious sunny day, you look great and are definitely going to turn heads"
All of these small amounts of SEO tips build up to a complete picture that is a sure fire way to success and thats what SEO is, it's a puzzle that starts to take shape through constant refining. For more info contact us
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