Join Internet Marketing Group
If any of you guys are interested in joining our Linkedin discussion group about all topics involved in Internet marketing then feel free to join up and get involved.
The topics will include search engine optimisation (SEO) the changes to our lives since the dawn of social media, the power of email marketing, AdWords management and so on - click here for the Internet marketing group.
See you there!
Thursday, 26 February 2009
Sunday, 22 February 2009
Website design & SEO - hand in hand
Irresponsible Website Development
From my experience in talking to small business owners they are always horrified when I explain that there website is not listed in Google for any of the keywords that their business relates to. We explain to them it's because when they spoke to their original web designer SEO was not discussed.
Businesses make a huge investment when ordering a website and they were under the impression that once the website has been developed then the world will know about them. I feel some web design companies are irresponsible in not building a site with SEO already implemented or not discussing how important SEO is to the client.
Website Design and Search Engine Optimisation
Web design and SEO do come hand in hand, but many web design agencies state they are not SEO experts so don't partake in the work, this is bad for their business and for their clients especially as small businesses have a better understanding of how the search engines work now and are demanding SEO from the beginning.
From my experience in talking to small business owners they are always horrified when I explain that there website is not listed in Google for any of the keywords that their business relates to. We explain to them it's because when they spoke to their original web designer SEO was not discussed.
Businesses make a huge investment when ordering a website and they were under the impression that once the website has been developed then the world will know about them. I feel some web design companies are irresponsible in not building a site with SEO already implemented or not discussing how important SEO is to the client.
Website Design and Search Engine Optimisation
Web design and SEO do come hand in hand, but many web design agencies state they are not SEO experts so don't partake in the work, this is bad for their business and for their clients especially as small businesses have a better understanding of how the search engines work now and are demanding SEO from the beginning.
Friday, 20 February 2009
Keywords for your website
When researching for keywords relevant to your business don't exclude long key phrases, search engines love key phrases and if you got them in your text or other areas then you'll be placed very highly in the search engine positioning.
When you write your copy on the website add keywords and key phrases but you must remember you're selling the product so write some attractive descriptive text, talk as if you're selling the product to a person in the shop, eg. "imagine wearing that hat on a glorious sunny day, you look great and are definitely going to turn heads"
All of these small amounts of SEO tips build up to a complete picture that is a sure fire way to success and thats what SEO is, it's a puzzle that starts to take shape through constant refining. For more info contact us
When you write your copy on the website add keywords and key phrases but you must remember you're selling the product so write some attractive descriptive text, talk as if you're selling the product to a person in the shop, eg. "imagine wearing that hat on a glorious sunny day, you look great and are definitely going to turn heads"
All of these small amounts of SEO tips build up to a complete picture that is a sure fire way to success and thats what SEO is, it's a puzzle that starts to take shape through constant refining. For more info contact us
Tuesday, 17 February 2009
Contant rich copy, website product description
Keeping your website copy "real" is the sure way to achieve great rankings within the search engines, there are many different aspects to a well optimised website but they all form a ring around the main ingredient - great copy.
Be real not robotic
It's always a good idea to write your copy as if you're talking to a customer, your keywords should come naturally as your write, within your copy you can also employ the "call to action" methods which push the customer on, whether it's to the payment page or to another product that compliments the original product.
Check back
Don't ever presume you've nailed it, always return and amend your text, if you have a web-stat package that allows you to watch and read the web pages that your customer is viewing in "real time" then this is a fantastic way of seeing spelling mistakes, or paragraphs that are gramatically incorrect.
Bullet points & headers within the copy
If you have a lot of text for the customer to read, break it up - use bold paragraph titles, use bullet points, highlight keywords within the text so that fast readers can pick out the key important elements of the paragraph and still get the gist of the paragraph.
Just a few pointers to get you on your way.
Be real not robotic
It's always a good idea to write your copy as if you're talking to a customer, your keywords should come naturally as your write, within your copy you can also employ the "call to action" methods which push the customer on, whether it's to the payment page or to another product that compliments the original product.
Check back
Don't ever presume you've nailed it, always return and amend your text, if you have a web-stat package that allows you to watch and read the web pages that your customer is viewing in "real time" then this is a fantastic way of seeing spelling mistakes, or paragraphs that are gramatically incorrect.
Bullet points & headers within the copy
If you have a lot of text for the customer to read, break it up - use bold paragraph titles, use bullet points, highlight keywords within the text so that fast readers can pick out the key important elements of the paragraph and still get the gist of the paragraph.
Just a few pointers to get you on your way.
Monday, 16 February 2009
SEO for holiday companies, Internet marketing for travel & holiday websites
Hi All,
We've uploaded a page to our website which focuses on our Internet marketing talents dedicated to the the holiday and travel industry. As we run a successful holiday website we know the real rudiments of the travel business and we market our and other holiday websites with this in mind - the results are outstanding.
See our page on Internet marketing for holiday companies.
Just a quick update today, been a bit busy- We'll add some larger topics shortly.
Iain and the Team
We've uploaded a page to our website which focuses on our Internet marketing talents dedicated to the the holiday and travel industry. As we run a successful holiday website we know the real rudiments of the travel business and we market our and other holiday websites with this in mind - the results are outstanding.
See our page on Internet marketing for holiday companies.
Just a quick update today, been a bit busy- We'll add some larger topics shortly.
Iain and the Team
Sunday, 15 February 2009
Tips on Choosing Professional SEO Companies
There are many cowboys out there in the world of SEO and it can be mind boggling for the uninitiated to choose between a professional SEO company and one that isn't, we've compiled a page that will explain the basics and hopefully make your decision a lot easier. Learn more about our tips on professional search engine optimisation companies.
If you want a chat then call us on 0845 0568790
If you want a chat then call us on 0845 0568790
Saturday, 14 February 2009
Search Engine Optimisation, SEO, Website Marketing
Our website is still being built but most of it is nearly complete, have a look at our search engine optimisation page and see the complete package that you can now order for only £95 per month. Businesses that are low on cash flow are still opting (quite wisely) to spend what they've got on marketing, and that is the message, not because we are marketing people but as a businessman who has built up successful businesses knows that marketing is your doorway to success, I did and I always will spend every last pound on marketing, it's money well spent.
Other pages are being published as the hours go by, keep tabs here.
Regards
Iain Williams
IBW Solutions
Other pages are being published as the hours go by, keep tabs here.
Regards
Iain Williams
IBW Solutions
Friday, 13 February 2009
Internet Marketing Experts, SEO, Search Engine Optimisation
Internet Marketing Services
Hello and welcome to IBW Solutions first blog, we'll be writing about all manner of ways that you can increase customer hits to your website. We'll give you heaps of free information, tips and advice that will certainly make a difference to your website unique visitor status and your conversion rates.
Internet Marketing Blog
Have you noticed that you're reading this blog? well this is the first step to increasing your brand awareness and it shouldn't be underestimated - the power of a blog is significant, it creates credibility, it's a platform that the search engines absolutely love and it's also a one click route to your website, so go on go and set up a blog and get writing, if you feel you can't write a good article then ask us, we provide a very cost affective service that can do it for you. You don't have to write too professional, you're writing to people, real people so write as if you're talking to them face to face.
I'm off now to create a profile on the SEO blog so return here as much as you can, even add it to your favourites so that you can keep tabs of our Internet marketing articles.
See you soon
The SEO Team
Hello and welcome to IBW Solutions first blog, we'll be writing about all manner of ways that you can increase customer hits to your website. We'll give you heaps of free information, tips and advice that will certainly make a difference to your website unique visitor status and your conversion rates.
Internet Marketing Blog
Have you noticed that you're reading this blog? well this is the first step to increasing your brand awareness and it shouldn't be underestimated - the power of a blog is significant, it creates credibility, it's a platform that the search engines absolutely love and it's also a one click route to your website, so go on go and set up a blog and get writing, if you feel you can't write a good article then ask us, we provide a very cost affective service that can do it for you. You don't have to write too professional, you're writing to people, real people so write as if you're talking to them face to face.
I'm off now to create a profile on the SEO blog so return here as much as you can, even add it to your favourites so that you can keep tabs of our Internet marketing articles.
See you soon
The SEO Team
Subscribe to:
Posts (Atom)